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KMITL x ERA

King Mongkut’s Institute of Technology Ladkrabang (KMITL) and ERA Collaborate to Craft Sustainable Electric Tuk Tuk with Natural Fiber Body.

Art Direction

Branding & Identity

Client   / 

KMITL

The project was developed and guided by Professor Pwinn Rujikiatkamjorn in association with ERA.

The collaboration between King Mongkut’s Institute of Technology Ladkrabang (KMITL) and ERA, the manufacturer of the electric Tuk Tuk called Atom, results in a meticulously crafted vehicle body. The car body is made using a blend of natural fibers, including sub-tropical materials like hemp, silk, pineapple, and banana fibers. This innovative approach not only enhances the vehicle’s sustainability but also celebrates the rich diversity of natural materials.

Our graphic design work aims to create an identity by narrating the project’s history and vision. Guided by Professor Pwinn Rujikiatkamjorn, a faculty member of the School of Architecture, Art, and Design. We transform the identities of all 11 faculties into visual language. This process encompasses the university’s identity from various perspectives, regardless of location or landmarks.

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