This brand design project for Chalermraj Pochana, an authentic Thai-Chinese restaurant, presents a fresh interpretation of Thai-Chinese identity—one that feels timeless, approachable, and never cliché. The design is created to connect naturally with the restaurant’s core audience, focusing on atmosphere and emotional experience rather than decorative excess, allowing the brand to stand apart with clarity and longevity.

Our scope goes far beyond logo design. It includes defining the brand elements, mood and tone, material selection, and the overall design direction of the space. From the moment guests step into the restaurant, these ideas are clearly felt—beginning with the aged wooden sign finished in traditional gold lettering, intentionally understated, as if guiding visitors into another place and time. Every detail, from tableware, menus, spoons, and coasters to the interior design, follows a single, consistent vision—carefully crafted to communicate the identity and story of Chalermraj Pochana through every touchpoint.